Zatori (a derivative of the word Satori, meaning “sudden enlightenment”).
Zatori Poitín is produced and distributed by Acrux Beverages. They required a redesign of their original label but without straying too far from it. The brief was to modernise while still keeping the label very minimal and sparse and not venturing from the Black/White/Silver scheme and keeping the same label sizing.
Scroll through below to see the journey of the design.